Creating the customer-driven library : building on the bookstore model
Woodward, Jeannette A.
Creating your library brand : communicating your relevance and value to your patrons
Going places with youth outreach : smart marketing strategies for your library
Pfeil, Angela B.
Library marketing and communications : strategies to increase relevance and results
Anderson, Cordelia, 1974- author
This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively.
Library marketing basics
Polger, Mark Aaron, author.
Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning.
Look, it's books! : marketing your library with displays and promotions
Skaggs, Gayle, 1952-
"For the elementary or middle school librarian (or the classroom teacher) looking to encourage literacy, this volume provides detailed ideas regarding promoting reading and encouraging students to learn about and use the library"--Provided by publisher.
Merchandising made simple : using standards and dynamite displays to boost circulation
LaPerriere, Jenny, 1970-
The visible librarian : asserting your value with marketing and advocacy
Siess, Judith A.