Marketing

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Crash course in marketing for libraries

Crash course in marketing for libraries

Alman, Susan Webreck, author
2015





Library marketing and communications : strategies to increase relevance and results

Library marketing and communications : strategies to increase relevance and results

Anderson, Cordelia, 1974- author
2020

This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively.

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Library marketing basics

Library marketing basics

Polger, Mark Aaron, author.
2019

Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning.

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Look, it's books! : marketing your library with displays and promotions

Look, it's books! : marketing your library with displays and promotions

Skaggs, Gayle, 1952-
2008

"For the elementary or middle school librarian (or the classroom teacher) looking to encourage literacy, this volume provides detailed ideas regarding promoting reading and encouraging students to learn about and use the library"--Provided by publisher.

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