Marketing
Creating your library brand : communicating your relevance and value to your patrons
Doucett, Elisabeth
2008
Going places with youth outreach : smart marketing strategies for your library
Pfeil, Angela B.
2005
Library marketing and communications : strategies to increase relevance and results
Anderson, Cordelia, 1974- author
2020
This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively.
Library marketing basics
Polger, Mark Aaron, author.
2019
Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning.
Merchandising made simple : using standards and dynamite displays to boost circulation
LaPerriere, Jenny, 1970-
2008